Wasco's themed campaigns
Wasco has developed themed campaigns that simultaneously demonstrate cohesion and take shape within Wasco’s corporate image, whilst conveying a specific message. This thematic approach is the foundation that underpins our marketing strategy. This yields cohesion and reinforces total communication.
There will be a special landing page for each theme. This is the platform where knowledge and products & services all come together, and are presented in bite-size to the fitter. You can be part of this by hooking up to the themes. Each theme is boosted with extra resources, e.g., trade and social media, and newsletters.
THEME 1: SMART HOME WARM HOME
November 2021 to January 2022 and will be repeated in November 2022 to January 2023
We kick off the season with one of our fortes: heating. This campaign is already up and running.Browse the landing page for this theme. This landing page is constantly updated with new products, services, trivia and tips. Keeping everyone nice and warm with Wasco.
THEME 2: A FRESH PERSPECTIVE
February and March 2022
This theme is hugely topical: A FRESH PERSPECTIVE (on a healthy indoor climate). For this a few experts in their field have their say. These experts give their fresh perspective on the subject. They show our fitters how to attain a healthy indoor climate.
THEMA 3: SUMMER
April, May and June 2022
Sustainable cooling with PV panels in combination with air conditioners.
THEME 4: PREPARATION SEASON
July and August 2022
In this theme we help the installer to be ready for the new season.
THEMA 5: ENERGY NEUTRA
September & October 2022
This theme is all about sustainability. Our knowledge and products help us devise solutions to incrementally work towards a more sustainable home. The ultimate goal is to ‘zero the meter’. We also offer housing cooperatives solutions to help them sustainably shift their portfolio towards natural gas free homes, with a good return on their investment.
Would you like to hook your brand up to our themes?
Do you believe your brand dovetails perfectly with our themes? If so, get in touch with your contact person to discuss the options available to you. Some examples are: webinars, product infos or how-to videos. The themes are also communicated in Koppeling, our trade magazine; so why not consider the advertisement options here too. Would you like a prominent spot in the Wasco Deals? The first three pages and the back page are all theme related. Providing plenty of opportunity for powerful joint marketing.