Wasco's themed campaigns
Wasco has developed four themed campaigns that simultaneously demonstrate cohesion and take shape within Wasco’s corporate image, whilst conveying a specific message. This thematic approach is the foundation that underpins our marketing strategy. This yields cohesion and reinforces total communication.
There will be a special landing page for each theme. This is the platform where knowledge and products & services all come together, and are presented in bite-size to the fitter. You can be part of this by hooking up to the themes. Each theme is boosted with extra resources, e.g., trade and social media, and newsletters.
THEME 1: SMART HOME WARM HOME
September, October and November 2020
We kick off the season with one of our fortes: heating. This campaign is already up and running.Browse the landing page for this theme. This landing page is constantly updated with new products, services, trivia and tips. Keeping everyone nice and warm with Wasco.
THEME 2: A FRESH PERSPECTIVE
December 2020, January and February 2021
The second theme is hugely topical: A FRESH PERSPECTIVE (on a healthy indoor climate). For this a few experts in their field have their say. These experts give their fresh perspective on the subject. They show our fitters how to attain a healthy indoor climate.
THEME 3: AQUALITY WATER
March and April 2021
The third theme is one that draws as much focus as a healthy indoor climate. The theme AQUALITY WATER covers hygiene, purification of water, water treatment, anti-limescale, waste water, rise in pressure, legionella and water saving. We share our knowledge through clear messages in which we state our position on water-related topics.
THEME 4: ZERO THE METER
May, June, July and August 2021
The fourth theme is all about sustainability. Our knowledge and products help us devise solutions to incrementally work towards a more sustainable home. The ultimate goal is to ‘zero the meter’. We also offer housing cooperatives solutions to help them sustainably shift their portfolio towards natural gas free homes, with a good return on their investment.
Would you like to hook your brand up to our themes?
Do you believe your brand dovetails perfectly with our themes? If so, get in touch with your contact person to discuss the options available to you. Some examples are: webinars, product infos or how-to videos. The themes are also communicated in Koppeling, our trade magazine; so why not consider the advertisement options here too. Would you like a prominent spot in the Wasco Deals? The first three pages and the back page are all theme related. Providing plenty of opportunity for powerful joint marketing.